Check out this video for Merino Wool! Merino is the "no finer feeling" wool. I was pleasantly surprised with how soft it appears because when I think of wool, I think of itchy grandma sweaters. But I guess Merino wool is a favored fiber for a lot of designers! Even Margherita Missoni said its "the only wool that doesn't tickle". Reading up on the benefits of wool, I learned that it is natural, biodegradable, and renewable. It's way better for the environment than the man made fabrics that we all wear. The idea of the campaign is to spread the knowledge of how much better using wool is for the environment. I'm in!
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